Volume 7 - Issue 2 - April, May and June 2024 Back to Monthly Issue
Sr. No. Title/Author Description Received Date Accepted Date/Publication Date Page No. Paper
1 Using MS Excel to Support an ERP System: a Corporate Management and Control Perspective by Grzegorz Dzieża, Marek Sikora and Mesut Selamoğlu The aim of the publication is to identify the reason for using an Excel spreadsheet to supplement the functionality of an advanced ERP system. Object-oriented research using the guided interview method was conducted with the managers of the company, as well as with the staff overseeing the empowerment process for product components in the ERP system. The managers showed little interest in being able to refine the functionality of some modules of the software used. This proved to be particularly relevant in the case of the supervision of the production process. The results of the study refer to the case found only in the studied facility. However, the situation in which one of the most advanced ERP systems is used in a company and is supplemented by a spreadsheet in a complex process prompted the authors to present their findings. It seems that regardless of the technological sophistication of the manufacturing processes used and the software used to manage all aspects of the company, the most important ingredient is a competent, trained workforce at all levels of management. It is also possible to improve the organisation in other companies by relieving lower-level staff of the burden of prolonged Excel work. Sometimes there is a much more effective possibility to use existing system software, which can be adapted after a few years to constantly changing conditions in the processes being supervised. 03-May-2024 28-June-2024/
30-June-2024
01 - 06 Download Paper
2 Deconstructing Community Opportunities, Challenges and Strategies for Promotion of Community Based Tourism in Uttarakhand by Arvind Bhatt and Dr.Mahesh Uniyal The present paper is about the community and the role of tourism in community development. The present paper also provides emphasis on the strong relationship between the community and tourism and how tourism is changing the lives of the community members in many ways along with the positive and negative socio-economic impacts to the community and the barriers in community participation in tourism. There are some community development models and strategies for community development also discussed. 13-April-2024 28-June-2024/
30-June-2024
07 - 20 Download Paper
3 Youtube as a Merchandising Platform: A Study on Brand Choices Preference by Pugalendhi R and Dr. Janet Mary S Today e-commerce is on the rise due to social media and so-called e-commerce websites. This allows customers to order their products online. A few people read the ratings and reviews for those products and then buy those products online and directly to benefit. YouTube channel operators with the largest subscribers attract popular viewers by posting popular e-commerce links in their description box, such as Amazon and Flipkart etc... Through this they earn significant income. The impact of YouTube usage on marketing communications attitudes and brand predictions, as well as a method of assessing the influence of usage and demographics characteristics on approach affiliation, is investigated in this study. A questionnaire survey of 200 people was undertaken, and the presumptive relationships were examined using structural equation models. The result of this study indicate a positive relationship between the effect reactions of usage characteristics and brand selections as a result of YouTube business as well as usage of communications, this contributes to the constricted YouTube assessment of attitude-to-advertising theory in small countries. Through identifying online application components and their effect on brand choices, research assists in bridging the theoretical-professional coaching gap. Research that helps companies educates young people on how to create the most attractive and on video sharing platforms; efficient marketing communication strategies are possible in a healthy way. 05-April-2024 26-June-2024/
30-June-2024
21 - 30 Download Paper
4 Stereotypical representation of Women in Indian Fashion Magazines: A study on ‘Femina’ by S. Janet Mary In the twenty-first century, women are making breakthroughs and being a role model for many others. However, we cannot say for sure that the perception of women in Indian culture has completely changed; there are several evidences that women in India still face institutional discrimination and neglect. The content of media reflects the value pattern of any civilization. The way the media treats women's issues reveals the prevailing notion of the society (Arpita, 2012). Women’s representation in Indian media is becoming a major subject of concern, since it continues to portray women as glam dolls and commodities and only occasionally as victims. The purpose of this study is to find how women are portrayed in media covers and advertisements, with a focus on the Indian magazine ‘Femina,’ and how they can empower women in society while also promote them as sexual objects, submissive to male dominance, wrapped in stereotyped roles, all of which have a negative impact on young girls' self-esteem and body image. With the help of a self-made questionnaire and the snowball sampling technique, data for the study was collected. The study's conclusions indicate that stereotyped depictions of women in Femina persist. It intends to draw attention to the fact that the bulk of articles and adverts in women's magazines focus on physical beauty ideas rather than empowering and encouraging women by offering career-oriented information as well. The magazine itself has been promoted using images of physically attractive women. Violence against women may rise as a result of these pervasive representations, which encourage individuals to consider sex and women as commodities. 08-April-2024 28-June-2024/
30-June-2024
31 - 39 Download Paper
5 Entrepreneurial Skills and Attitudes of Women Entrepreneurs in Slums – A Study by Dr. S. John Kaviarasu This study proposes a Human Capital Theory-based model of entrepreneurial skills, intentions, and attitudes that has undergone empirical testing. This study was conducted to investigate the psychological characteristics and managerial traits of women entrepreneurs in the slums of Chennai. According to chi-square, there are three levels of entrepreneurship: low (25.3%), middle (478.%), and high (26.9%). The T-test demonstrates that there is a difference of 1% level of significance in the affecting variables with overall entrepreneurial skills, such as different types of families (0.000**) and different family occupations (0.000**). The results of an analysis of variance (ANOVA) show that there is a significant relationship between the affecting variables of age groups (0.005**), religions (0.000**), marital status (0.001**), occupations (0.003**), communities (0.001**), monthly incomes (.000**), and the number of family members (0.000**) and their effects on the overall entrepreneurial score. Different levels of education (0.014*) and the length of time spent in a location (0.015*) show a difference of 5% level of significance. There is no correlation between overall entrepreneurship and independent factors such age groups, educational backgrounds, monthly income, and family types. The modern economy has proven to be strongly fueled by women entrepreneurs. 25-March-2024 27-June-2024/
30-June-2024
40 - 52 Download Paper